Dubai chocolate is officially more than a simple food trend

Dubai chocolate, arguably the most popular chocolate in the market, has been hitting viral status since late 2023. The trendy bars have taken so many forms and varieties (angel hair dubai chocolate, dubai chocolate drinks, dishes etc.) that it’s possible to say it is more than just a trend today. Big restaurants, local shops, markets, festivals; they all have at least one Dubai chocolate related product on sale. 

How is Dubai chocolate more than a trend?

Starting its journey all the way from a chocolatier (Fix Chocolatier) in the United Arab Emirates in 2021, the decadent bars filled with pistachio cream, kadayif, and often tahini are now global in every sense. 

Consumers can find Dubai chocolate products from big brands like Lindt, McDonald’s, and even any local Christmas Market one will walk into today. The sale of the famous chocolate is still as high as any, with variations like 24K gold dubai chocolates, different butter spreads, matcha, and cotton candy to only name a few. 

What makes Dubai chocolate still so popular is, whenever a new trend comes in, a Dubai chocolate version always follows. The latest version is the Labubu Dubai Chocolates. This goes to show that Dubai chocolate is not just a trend, but it is a classic today. It will only be open to adapting itself: Any new trend - but make it Dubai chocolate.